will non-London based Brits be charged OTT prices from everything from a can of pop to accomodation?
Well London-based Brits already get charged OTT prices for everything, so I'd say 'welcome to the club' on that one!
I might walk a quarter of a mile to see the tennis (assuming I still live here in 2012) but East London's a crap place to get to at the best of times, so I'd probably watch the athletics on telly. Maybe if they finally sort out Crossrail, I might go see a bit....
However, fear not you provincial bumpkin types (
) the football is all around the country; the sailing's in Weymouth and the swimming is at Swansea