An interesting fact about George Lucas you may not know>>> On a return on investment basis, Star Wars proved to be one of the most successful films of all time. During the filming of Star Wars, Lucas waived his up front fee as director and negotiated to own the licensing rights — rights which the studio thought were nearly worthless. This decision earned him hundreds of millions of dollars, as he was able to directly profit from all the licensed games, toys, and collectibles created for the franchise. <<< What a smart cookie.